Top 5 Social Apps in Australia Q1 2024

During the first quarter of 2024, the top five social apps in Australia—TikTok, Grindr - Gay Dating & Chat, Bigo Live - Live Streaming App, Facebook, and Instagram—demonstrated distinct performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

TikTok saw a steady revenue stream, peaking at approximately $581K in the week of March 4. Weekly downloads fluctuated, with a low of 49K in early February and a high of 64K towards the end of March. Active users remained relatively stable, hovering around 5.3M to 5.4M throughout the quarter.

Grindr - Gay Dating & Chat experienced moderate revenue fluctuations, with a peak of approximately $139K in the last week of February. Downloads varied between 2.3K and 2.8K, while active users ranged from 38K to 43K, showing slight increases towards the end of the quarter.

Bigo Live - Live Streaming App saw its revenue peak at around $93K in the week of February 26. Weekly downloads showed minor fluctuations, generally staying between 4.6K and 6K. Active users remained consistent, averaging around 64K.

Facebook maintained stable revenue, hitting a high of approximately $42K in the first week of January. Downloads ranged from 45K to 62K, with a notable spike in early March. Active users remained robust, consistently around 18.8M.

Instagram showed a peak revenue of around $70K in late February. Weekly downloads varied between 37K and 43K, with active users showing a steady increase from 8.5M to 8.7M by the end of March.

These insights are based on data from Sensor Tower, where more detailed information is available.